In 2015, after taking a decision on cancellation of the TAM Tender, JIC has held meetings with its shareholders in order to discuss perspective areas of future work and competence.
As a result of above-mentioned consultations, three blocks were formed:
For discussions on a regular basis of the above mentioned tasks, JIC had established a professional Technical Committee (TC – hereinafter), consisting of the Association’s shareholders representatives.
The Technical Committee members are:
|Ivan Kleymenov||Director of Analysis & Research Department||CTC Media|
|Elena Bogomazova||Leading Analyst of TV audience Strategic Research Department||First Channel|
|Xenia Zadorozhnaya||Leading Analyst of TV audience Strategic Research Department|
|Yuliya Utesheva||Programmer-analyst of TV audience Strategic Research Department|
|Andrey Kryuchkov||Head of Sociological Service||Gazprom-Media – NTV|
|Alexander Markevitch||Head of Marketing & Mass Media Research Department||Gazprom-Media – Sales-house|
|Ekaterina Efimenko||Program Director||Gazprom-Media – TNT|
|Darya Pugacheva||Research Director||GPM RTV (TNT, Pyatnitsa, 2Х2, TNT-4, TV-3)|
|Evgeniy Baldin||Strategy & Research Director||Media Instinct Group|
|Sergey Burygin||Deputy General Director on programming||REN TV|
|Sergey Salnikov||Head of Sociological Service||Rossiya 1|
|Polina Slobodchikova||Head of Analysis Department|
|Denis Vinogradov||Head of Planning & Management of Mass Media Resources Department||Vi|
|Vladimir Kasparov||Head of Media Analysis Department|
|Alexey Barantsev||MediaLogics Managing Director||Vivaki|
Alexander Gubanov (Director of Research and Analysis department of the TV channel TV Centre – Moscow) takes part in TC’s meetings as a guest expert.
While providing industrial control, the Technical Committee has formed a list of TAM Key Performance Indicators (KPI), comprising all main stages of the TV Index project: Establishment Survey, Panel & Equipment work and monitoring.
As a result of this work approximately 30 characteristics were generated, and from September 2015 they were discussed with the specialists of the current TAM provider – TNS – on a monthly basis.
The participants from the side of TNS Russia in these meetings are:
Technical committee’s meetings also consider up-to-date matters related to the data and perspectives of further development of the TV Index project.
In 2016, JIC will continue to work on providing industrial control on the current TAM panel. JIC also plans to enhance its activity in the area of Research & Development in order to cover current industrial needs in TAM sphere.
The Media Academy will be providing regular status-reports on industrial topics and will be organizing meetings with guest experts and FAQ’s workshops.